A Facebook page can lead to the following:
- Increased online exposure and credibility
- Open dialogue with clients and customers
- Free and sharable marketing and advertising
- Engaged audiences through compelling content
- Enhanced professional branding
- Growing personal relationships and connections
Professionals & Public FiguresNetworking professionals of various industries benefit by defining and promoting their brands on digital platforms, from marketing consultants and graphic design freelancers to health and wellness gurus and spiritual leaders.
"Yeah Dave's Guide to Livin' the Moment" author and Momenteer.com founder David "Yeah Dave" Romanelli has garnered a Facebook following of more than 4,000 fans. "Yeah Dave's Guide to Livin' the Moment" fans Like his page to consume digital positive energies and happy reminders, which comprise his brand of restoring the present moment and living life to its fullest.
Fellowship Church leader Ed Young also establishes his brand of creative and spiritual leadership on Facebook, Twitter and Instagram. While visiting Pastor Young's Facebook page, fans can connect and find meaningful posts intended to help people understand their purpose and live simply.
Branding TipsAs you build your brand on social media platforms, the following tips can help it grow:
- Design your page to reflect your personality and business goals. "Yeah Dave" uses a graphic promoting an upcoming event and Pastor Young uses an exuberant photo of his family as their cover photos.
- Share expertise. Social-media platforms are just another space where you can share your expertise on a subject matter, which enhances your credibility and authority.
- Create consistency. Your content, voice and activity should be consistent so that fans and followers can trust and rely on what you're providing.
- Be creative and diverse. While still being true to your professional identity and branded image, try to mix up the types of content you share. Share stories, tweet thought-provoking information, upload engaging photos and graphics, and promote exciting events.
- Interact with fans and followers. If someone posts a question about an event or comments on a post, be present and available. Do you best to participate in conversations and respond.
- Build rapport and relationships with other professionals. Like the pages of other businesses. Follow other professionals on Twitter and share meaningful, relevant external content. By supporting other professionals, you're not only creating a community-oriented persona, you can also gain insight on your competition.