Comparing a resume to a sales brochure gets to the heart of what a resume really is: a sophisticated advertisement.
"Both brochures and resumes are a summary of experience, skills, credentials, and achievements that differentiate the business or job applicant. Let’s break that last sentence down:
The best brochures let customers know this company has what the customer needs. The best resumes let recruiters know you can deliver what they need." -Your Resume is a Sales Document
Executive Resumes & Personal Branding by Steve Brady
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