Make sure to carefully map out your personal branding statement as it can make the difference between a resume that lands you a job and one that ends up in the circular file.
"Your resume is an amazingly important document. It not only speaks to your past accomplishments, but it also acts as a predictor of your future capabilities.
However, your resume can’t successfully complete this task if it isn’t packed with quality information. This includes an outstanding personal branding statement.
What is a personal branding statement? It is a statement that communicates who you are in the workplace. Borrowed from the marketing world, it reflects your professional reputation. On your resume, the statement is used to summarize, in just a few words, who you are. This is why it’s so important to take formulaic steps in order to develop one that gets the job done." - 3 Steps to an Outstanding Personal Branding Statement | CAREEREALISM