Social media is no a fact of life, both our personal lives and our professional lives. Love it or hate it, it has become an essential tool for those of us in the career industry as well.
You are just as likely to find a new job on LinkedIn as you are in the classifieds. Your next interview could happen via Skype. And if you are not cleaning up your Face Book profile before you apply for your next job, you do so at your own risk.
You don't have to like it, but in the 21st century you need to be a master of the virtual world if you want to master your career goals.