Book of The Week: Guerrilla Marketing for Job Hunters

Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job by David E. Perry and Jay Levinson has been a round for about a year and a half now and has proven a useful tool for many job seekers. From the back cover:

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:
  • Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
  • Performing an extreme resume makeover and creating a higher-powered value-based resume
  • Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
  • Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews
Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.